How to Lease Faster, Price Smarter, and Handle Tenants Like a Pro with Braden Souder

In this episode of The Value Builder Podcast, Saul sits down with developer Braden Souder from Box Equity Management to break down the strategy behind a recent small-bay acquisition—from rental pricing and tenant management to Facebook ad tactics and fast leasing workflows. Braden shares how simple systems, quick response time, and local showings helped him lease up space at $14–$15/SF without relying on brokers or heavy capex.

🎯 You’ll hear:

• Why Facebook ads outperform brokers for leasing velocity
  
  
• How staggered lease renewals create smoother turnover
  
  
• When to pay locals for showings—and skip the middleman
  
  
• Real-world pricing benchmarks for small-bay flex in today’s market
  
  
• How tenant mix and lease structuring drive long-term value
  

If you’re hands-on with property management or looking to maximize value with minimal spend, this episode offers a clear, tactical look at what actually works in small-bay leasing.

Reach out to Braden on LinkedIn: https://www.linkedin.com/in/braden-souder-2305a722/

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